Behind The Scenes: Mother’s Day Shoot

newsMay 13th 2026

Behind The Scenes: Mother’s Day Shoot

There’s something deeply special about the women who shape us. The ones who raise us, support us,...

There’s something deeply special about the women who shape us. The ones who raise us, support us, inspire us, and stand beside us through every season of life.

For Mother’s Day this year, we wanted to celebrate the duality of motherhood, both its beauty and its chaos, and the many forms it can take. The tenderness, the movement, the noise, the emotion, the quiet moments in between.

Louise (Founder), Silas (Son) & Julie (Mum)

Rather than casting external talent, we invited the women behind LOUISE JEAN to step in front of the camera alongside the people who mean the most to them. Little ones who made them mothers, their own mothers and grandmothers, lifelong maternal figures, and the relationships that continue to shape them.

Sian (Design Coordinator) and Otis (Son)


Kaylen (Customer Consultant) and Isla (Daughter)

The day unfolded naturally amongst laughter, conversations, cuddles, and moments of beautiful chaos. Babies wandered in and out of frame, arms were constantly full, and every image captured a kind of warmth that simply can’t be staged.

Left: Therese (Accounts Manager), Tom (Son/Director) & Silas (Grand-son)

Tara (Jeweller) & Rafferty (Son)

At the heart of LOUISE JEAN has always been sentimentality and storytelling. Jewellery becomes part of life’s most meaningful moments, gifted, inherited, worn daily, and held onto for years to come. Having our own team and their loved ones at the centre of this story made it feel all the more personal.

Left: Alycia (Apprentice Jeweller), Aymone (Mum) & Biruta (Nanna)
Right: Kelsey (General Manager) & Michelle (Mum)

Left: Ash (Showroom Assistant) and Karen (Mum)
Right: Tayla (Social & Content Coordinator) and Joy (Nanna)

This Mother’s Day, we celebrate the beauty within the chaos, the love found in the everyday, and the many expressions of motherhood…

including our resident LJ Dog Mums.

Left: Emily (Jewellery Consultant) & Whiskey
RIght: Mon (Jewellery Consultant) & Daphne

 Left: Emily (Production Manager) & Mia
Right: Anabele (Brand Manager) & Poppy

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