WHY WE KEEP IT REAL
We believe that you should receive the highest quality of metal, which is why Louise Jean works in 14K or higher. Pure Gold (24K) is very soft and is mixed with other metals to create a stronger alloy that is designed to be worn everyday.
White Gold is alloyed with Palladium or Platinum then plated in Rhodium to create a whiter metal. Rose Gold is alloyed with Copper to create a pink tone.
THEN WHY NOT SILVER?
Sterling silver is are very popular metal due to it's lower price point and bright-white finish. However hold to the strong belief that jewellery should last
Silver will tarnish very easily and is often hard to remove (chains, nooks of rings etc) - unfortunately there is nothing you can do about this, jewellery should last and be a part of your everyday